Academic Calendar Notice

Academic Calendar Notice

  Admissions 

中文
© 2019 All Rights Reserved. 粤ICP备14051456号
中文

Faculty

中文       Go Back       Search
xk星空官网 Shaobo
Associate Professor
0755-88010483
lisb3@sustech.edu.cn

Dr. Shaobo (Kevin) xk星空官网 is a Tenured Associate Professor at the College of Business, Southern University of Science and Technology. He earned his PhD in Marketing from Nanyang Technological University, Singapore, in 2019. He has been selected for the National Youth Talent Program and was recognized as Overseas High-Caliber Personnel in Shenzhen city. He received the 2018 China Scholarship Council’s Excellent Self-Funded Student Scholarship.


His research focuses on the digital economy and social welfare, utilizing experimental methods, empirical models, and neuroscience. xk星空官网 serves as an Associate Editor for the Journal of Business Research and has published in leading UTD-24 journals such as the Journal of Consumer Research and Information Systems Research. xk星空官网 has led nearly 10 research projects funded by the National Natural Science Foundation of China and others, and has participated in major technological initiatives, such as the Ministry of Science and Technology's 2030 Key Technology Innovation Program. xk星空官网 is the winner of the AMS Doctoral Dissertation Proposal Competition Award (2019), the Best Paper Award at the Annual Conference of China Marketing Science (2020, 2024), the Outstanding Paper Award at the China Marketing International Conference (2023), and the Best Paper Award at the Chinese Marketing Association of Universities Academic Annual Conference (2023).


xk星空官网 teaches Financial Marketing at the undergraduate level and Frontiers of Management and Research Methods at the Ph.D. level. xk星空官网 is the winner of the Premier Award in the SUSTech Teaching Competition and has also received the SUSTech Teaching Achievement Award, SUSTech Teaching Excellence Award, and the Excellent Graduate Teacher Award from Nanyang Business School.


Education:

  • Ph.D. in Business Administration, Nanyang Technological University (2019)

  • Master of Business Administration, University of Virginia (2014)

  • Master of Finance, West Virginia University (2012)

  • Bachelor of Business Administration, Lanzhou University (2011)


Honors and Awards:

xk星空官网 Awards:

  • Academy of Marketing Science Best Doctoral Dissertation Proposal Award (2019)

  • Best Paper Award, China Marketing Science Academic Annual Conference (JMS) (2020; 2024)

  • Second Prize for Excellent Paper, China Marketing International Conference (CMIC) (2023)

  • Best Paper Award, China Higher Education Marketing Association Annual Academic Conference (CMAU) (2023)

  • First Prize for Excellent Paper, China Higher Education Marketing Association Annual Academic Conference (CMAU) (2024)

  • Best Paper Award, Asia-Pacific Marketing International Conference (APMA) (2024)


Teaching Awards:

  • Best Graduate Teaching Award, Nanyang Business School (First Place; 2017)

  • Premier Prize, SUSTech Young Teacher Teaching Competition (2021)

  • Teaching Achievement Award, Southern University of Science and Technology (2022)

  • Annual Outstanding Teaching Award, Southern University of Science and Technology (2023)

  • Teaching Achievement Award, Chinese Marketing Association of Universities Academic Annual Conference (CMAU) (2023)


Comprehensive Awards:

  • Excellent Overseas Student Scholarship, China Scholarship Council (2018)

  • Jun-zheng Scholar (2010)


Publications:

  1. xk星空官网, Shaobo (Kevin)#, Le Wang#, Jianxiong Huang*, Zhijie Lin, and Ram Gopal (2024), “Sizzle or Fizzle? Supply and Consumption Dynamics of Home-Cooked Food on Sharing Platforms,” Production and Operations Management (UTD 24; FT 50)

  2. xk星空官网, Shaobo (Kevin)#*, Nuoya Chen#*, Elaine Chan, and Yang Guo (2024), “Loss Framing Increases Entity Theorists’ Vaccine Uptake,” International Journal of Research in Marketing (Official Journal of the European Marketing Academy)

  3. Tang, Chuang#, Shaobo (Kevin) xk星空官网#*, Yi Ding#, Ram Gopal, and Guanglei Zhang* (2024), “Racial Discrimination and Anti-Discrimination: The COVID-19 Pandemic’s Impact on Chinese Restaurants in North America,” Information Systems Research (UTD 24; FT 50)

  4. Liu, Xiaoyan, Piaoran Ren, Xingyang Lv, and Shaobo (Kevin) xk星空官网*, (2024), Service Experience and Customers’ eWOM Behavior on Social Media Platforms: The Role of Platform Symmetry,” International Journal of Hospitality Management, (119), 103735

  5. Wu, Ruomeng, Donald R. Gaffney#, Frank Kardes#, Shaobo (Kevin) xk星空官网#*, and Meng Liu# (2024), “As Good as New: Embarrassment and Consumers’ Preference for Used versus New Products,” Journal of International Consumer Marketing

  6. Zhang, Kuangjie*, Shaobo (Kevin) xk星空官网*, and Sharon Ng (2022), “Sizes are Gendered: The Effect of Semantic Size on Brand Stereotyping,” Journal of Consumer Research, 49 (2), 252–267 (UTD 24; FT 50)

  7. Zeng, Fue, He, Qiong*, Shaobo (Kevin) xk星空官网*, and Aowei Luo (2022), “Residential Mobility Boosts New Product Adoption,” Psychology & Marketing, 1–14

  8. 陈诺亚, 黎俊显, 李少波*, 范秀成 (2022). 孤独感与消费者决策研究：述评与展望[J]. 外国经济与管理, 44 (11), 29–48

  9. xk星空官网, Shaobo (Kevin)#*, Zhe Zhang#, Yue Liu#, and Sharon Ng (2021), “The Closer I am, The Safer I Feel: The “Distance Proximity Effect” of COVID-19 Pandemic on Individuals’ Risk Assessment and Irrational Consumption,” Psychology & Marketing, 38 (11), 2006–2018

  10. Meng, Lu, Tongmao xk星空官网, Xin Huang, and Shaobo (Kevin) xk星空官网* (2021), “Lift the Veil of Rumors: the Impact of the Characteristics of Information Source on the Effectiveness of Rumors Spreading,” Internet Research, 32(1), 90–119

  11. Chen, Nuoya, Jinfeng Jiao, Xiucheng Fan*, and Shaobo (Kevin) xk星空官网 (2021), “The Shape of Loneliness: The Relationship between Loneliness and Preference for Angular versus Circular Logo and Product Shapes,” Journal of Business Research, 136, 612–629

  12. xk星空官网, Shaobo (Kevin), Michail D. Kokkoris, and Krishna Savani* (2020), “Does Everyone Have the Potential to Achieve Their Ideal Body Weight? Lay Theories About Body Weight and Support for Price Discrimination Policies,” Organizational Behavior and Human Decision Processes, 157, 129– 148 (FT 50)

  13. Zhu, Liang, Lingxue Zhan, and Shaobo (Kevin) xk星空官网* (2020), “Is Sustainable Development Reasonable for Tourism Destinations? An Empirical Study of the Relationship Between Environmental Competitiveness and Tourism Growth,” Sustainable Development, 29 (1), 66–73

  14. Chen, Xingyu, Yitong Wang, Da Tao*, Ling Jiang, and Shaobo (Kevin) xk星空官网 (2020), “Antecedents of Smartphone Multitasking: Roles of Demographics, Personalities and Motivations,” Internet Research, 31 (4), 1405–1443.


xk星空官网 Projects:

  1. National Natural Science Foundation of China (NSFC), General Program, Project No. 72102099, “xk星空官网 'Double-Edged Sword' Effect of xk星空官网 Sharing Economy on Consumer Well-Being and Its Mechanism”, Jan 2025 – Dec 2028, ¥400,000 (≈ $56,000), Principal Investigator

  2. National High-Level Youth Talent Scientific xk星空官网 Supporting Fund, “Belt and Road Strategy and xk星空官网 Internationalization of National Brands”, 2025 – 2027, ¥600,000 (≈ $84,000), Principal Investigator

  3. Ministry of Science and Technology, Major 2030 Special Project, “****”, ¥120 million (≈ $16.8 million), Co-Investigator

  4. Shenzhen High-Level Talent Scientific xk星空官网 Startup Fund, “Research on xk星空官网 Impact Mechanism of Volatility on Investment Behavior”, 2022 – 2025, ¥2 million (≈ $280,000), Principal Investigator

  5. National Natural Science Foundation of China (NSFC), Youth Program, Project No. 72102099, “Brand Management in Turbulent Times: xk星空官网 'Double-Edged Sword' Effect of Volatility on Brand Management, Its Impact Mechanism, and Corporate Response Strategies”, Jan 2022 – Dec 2024, ¥300,000 (≈ $42,000), Principal Investigator

  6. National Natural Science Foundation of China (NSFC), General Program, Project No. 72073057, “Theory and Experimental xk星空官网 on Team Collaboration Incentives Based on Social Preferences and Bounded Rationality”, Jan 2021 – Dec 2024, ¥480,000 (≈ $67,200), Co-Investigator

  7. Guangdong Provincial Ordinary Universities Characteristic Innovation Program (Humanities and Social Sciences), Project No. 2021WTSCX078, “Online Word-of-Mouth Communication and Service Recovery xk星空官网”, Jan 2021 – Dec 2023, ¥50,000 (≈ $7,000), Principal Investigator

  8. Shenzhen Philosophy and Social Sciences Planning Project, SZ2021D021, “Brand Management in xk星空官网 New Situation: A Perspective Based on Variability”, Sept 2021 – Aug 2022, ¥50,000 (≈ $7,000), Principal Investigator

  9. Guangdong Provincial Natural Science Foundation, General Program, Project No. 2020A151501530, “xk星空官网 Impact Mechanism of Variability on Economic and Moral Decision-Making”, Oct 2019 – Sept 2022, ¥100,000 (≈ $14,000), Principal Investigator

  10. Guangdong Provincial Ordinary Universities Youth Innovation Talent Program, Youth Program, Project No. 2019WQNCX106, “How to Stimulate Consumer Green Purchase Behavior—From xk星空官网 Perspective of Realism and Idealism”, Jan 2020 – Dec 2022, ¥40,000 (≈ $5,600), Principal Investigator

  11. Southern University of Science and Technology xk星空官网 Startup Fund, 2019 – 2022, ¥1 million (≈ $140,000), Principal Investigator

Apply Now
Cooperation
With SUSTech